Vulfpeck could very easily have been promoted as an Antwaun Stanley vehicle, pitched as the background faces in his travelling band. That’s where the studio execs would say the money is, and honestly he’s that god damn good. Watch Jack’s face (he’s the one playing pancakes) after that little improvised vocal riff at 4:02. It’s perfect — Antwaun really is the truth. I’m sure there’s a conference room full of suits somewhere that has suggested he be the face, repeatedly, and as far as packaging for profit potential, well, they wouldn’t be wrong.
BUT, Vulfpeck is decidedly NOT just an Antwaun vehicle. Instead, he remains one of a number of continually-invited guests, and the stars of the show remain the four kids who created it at music school. And really, as composer and ringleader, Vulfpeck is Jack Stratton’s baby, despite being by far the least virtuosic of all the players. It’s about his compositions, and Joe’s bass, and Woody’s keys, and Theo’s vocals, guitar, and drums. Unlike so many of their contemporaries, this world-famous band’s sound and image are in no way the brainchild of a PR team. It’s the result of a bunch of music nerds in Ann Arbor who were studying music, then making music, just for the joy of it. The product is pure and sweet and potent: kids who have retained their smiles while attaining master-status skill in their art. Hell, just look at the people who want to play with them. Their giggling enthusiasm is infectious.
In this day and age of making art to make money to have power to make money to have money to make power to have power to make money, Vulfpeck is a magic portal into pure music nerd wet dreams. They’re already becoming a legend in the making in their own time. So many artists compromise the purity of their vision in an attempt to cultivate appeal, and there is nothing sadder than someone who has done that and still failed. If you compromise for the wrong reasons you’re lost, even if you win, because what you’ve won isn’t what you actually wanted.
What gives me heart as an artist in the venal wasteland that is our current corporate century is that selling yourself bald isn’t the only way to win. Once in while an artist makes a pile of money doing only and exactly what they wanted to do, and for Vulfpeck that’s sit around the basement and make music with their friends. That’s literally what all of their music videos look like. Everything they produce is handled with care, curated for maximum irreverent beauty, and executed with an auteur’s flourish. Even the comment sections on their videos are bright and warm and delightful. How refreshing is that? They knew who they were, and what they wanted, and now they are who they wanted to be.
Learning the hard way
To be true…”